Privacy Commitment

Data We Gather

We gather and manage various types of personal information, including:

2. Use of Your Information

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • Managing your vehicle rental bookings and agreements is our priority. We verify your identity to confirm compliance with our rental criteria. Our team facilitates the collection and return of vehicles, ensuring a smooth experience. Additionally, we handle payment processing, including managing deposits and any associated charges.
• Customer Correspondence (Legitimate Interest/Contractual Obligations):
  • Delivering booking confirmations, updates, and key rental details. Addressing your inquiries and offering customer assistance. Informing you of any changes to our services or policies.
• Marketing Preferences and Legal Basis:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Service Enhancement for Ashington Clients:
  • Evaluating website interactions to refine user experience and enhance functionality. Performing research to improve our vehicle fleet and service offerings.
• Compliance with Local Regulations:
  • Adhering to local and national legal standards. Safeguarding against fraud while maintaining service integrity. Addressing disputes and upholding our terms of service.

Information Exchange

Sharing Your Information

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. They are contractually required to safeguard your data.

We do not share your personal information with third parties.

Data Protection Measures

We employ a range of technical and organizational strategies to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, stringent access controls, secure server infrastructure, and routine security evaluations. Despite these measures, it's important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Retention Practices

At Car Hire Ashington, we keep your personal information only for as long as it serves the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which we retain this information depends on its nature and the context in which it is processed.

Your Rights in Ashington

Your rights under UK data protection law in Ashington

• Accessing Your Data Rights: Obtain a copy of your personal information records.

Contact us to exercise your privacy rights.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to manage your cookie preferences directly through your browser settings, allowing you to control how your data is used while visiting our site.

8. Updates to Policy

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how your information is managed.

Contact Ashington Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us: